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A version of this article appears in the OctThe ease of use is the true beauty of this book, and this makes it an essential read for not just business leaders and academics, but also for politicians, budding entrepreneurs, students, and everyone reallyYoull learn what works, what doesnt, and how to avoid the potential pitfalls along the wayWhat are some examples of nondisruptive creation? Life coaching is a $2 billion industry that didnt exist 25 years ago, and today its the second-fastest-growing profession in AmericaHow to Find Success in Blue Oceans Subscribe Search Home Subscribe Search Close 40 Under 40 100 Best Companies to Work For Fortune 500 Global 500 50 Most Powerful Women in Business World's 50 Greatest Leaders World's Most Admired Companies All Rankings Automotive Careers Design Energy & Environment Executive Travel Finance Commentary Health International Leadership Luxury Markets Most Powerful Women Retail Sports Technology The Ledger Venture Photography Podcasts Videos Newsletters Magazine Fortune Knowledge Group Fortune Data Store Fortune Conferences TIME Health Digital Health Discovering Luxury Innovation By Design Looking Forward MPW Mentorship The 21st Century Corporation Mastering the Market Subscribe Give a Gift Customer Service Stay Connected The result of this new research is Blue Ocean Shift.Diarte Edwards: Why is the message of Blue Ocean Shift so important in todays business climate?Mauborgne: In short, we believe that blue ocean shifts are needed to create future growth of our economies and a leap of value for addressing some of the greatest challenges that confront us122 Fifth Avenue, New York, NY 10011Kim and Mauborgne are ranked among the top 3 management gurus in the world in the Thinkers50 list and have received numerous awards from across the globe468 King StHow does its demand pair against its supply? Today tighter profit margins, rising costs, stagnant or declining sales and market share battles are hitting industries across the board, from construction to hair salons, advertising to law firms, paper mills to publishingWhether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, Blue Ocean Shift will show you how to build your peoples confidence and move from existing markets crowded with competition or red oceans full of sharks to blue oceans of new market space and explosive growth by applying a systematic five-step approachReneMauborgne: The mindset of a blue ocean strategist driven by market-creating logic is very different from that of red ocean strategist driven by market-competing logic that dominates most executives mental modelsMen have these issues and challenges, and this solved a brand-new problem no one else had solved and created a multibillion-dollar global market where there wasnt one beforeI caught up with the authors to find out more about the waters they swim inYou Save 33%Firstly, unlike red ocean strategists, blue ocean strategists do not take industry conditions as givenBlue Ocean Shift: Beyond CompetingProven Steps to Inspire Confidence and Seize New Growth 5 out of 5 based on 0 ratingsBlue Ocean Strategy went on to sell over 3.6 million copies and become a bestseller on five continents 5c5c846363
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A version of this article appears in the OctThe ease of use is the true beauty of this book, and this makes it an essential read for not just business leaders and academics, but also for politicians, budding entrepreneurs, students, and everyone reallyYoull learn what works, what doesnt, and how to avoid the potential pitfalls along the wayWhat are some examples of nondisruptive creation? Life coaching is a $2 billion industry that didnt exist 25 years ago, and today its the second-fastest-growing profession in AmericaHow to Find Success in Blue Oceans Subscribe Search Home Subscribe Search Close 40 Under 40 100 Best Companies to Work For Fortune 500 Global 500 50 Most Powerful Women in Business World's 50 Greatest Leaders World's Most Admired Companies All Rankings Automotive Careers Design Energy & Environment Executive Travel Finance Commentary Health International Leadership Luxury Markets Most Powerful Women Retail Sports Technology The Ledger Venture Photography Podcasts Videos Newsletters Magazine Fortune Knowledge Group Fortune Data Store Fortune Conferences TIME Health Digital Health Discovering Luxury Innovation By Design Looking Forward MPW Mentorship The 21st Century Corporation Mastering the Market Subscribe Give a Gift Customer Service Stay Connected The result of this new research is Blue Ocean Shift.Diarte Edwards: Why is the message of Blue Ocean Shift so important in todays business climate?Mauborgne: In short, we believe that blue ocean shifts are needed to create future growth of our economies and a leap of value for addressing some of the greatest challenges that confront us122 Fifth Avenue, New York, NY 10011Kim and Mauborgne are ranked among the top 3 management gurus in the world in the Thinkers50 list and have received numerous awards from across the globe468 King StHow does its demand pair against its supply? Today tighter profit margins, rising costs, stagnant or declining sales and market share battles are hitting industries across the board, from construction to hair salons, advertising to law firms, paper mills to publishingWhether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, Blue Ocean Shift will show you how to build your peoples confidence and move from existing markets crowded with competition or red oceans full of sharks to blue oceans of new market space and explosive growth by applying a systematic five-step approachReneMauborgne: The mindset of a blue ocean strategist driven by market-creating logic is very different from that of red ocean strategist driven by market-competing logic that dominates most executives mental modelsMen have these issues and challenges, and this solved a brand-new problem no one else had solved and created a multibillion-dollar global market where there wasnt one beforeI caught up with the authors to find out more about the waters they swim inYou Save 33%Firstly, unlike red ocean strategists, blue ocean strategists do not take industry conditions as givenBlue Ocean Shift: Beyond CompetingProven Steps to Inspire Confidence and Seize New Growth 5 out of 5 based on 0 ratingsBlue Ocean Strategy went on to sell over 3.6 million copies and become a bestseller on five continents 5c5c846363
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